Meet Matt Swinney, Senior DMS Project Manager at OWL Automotive Consulting. With more than 20 years of experience in Fixed Operations, Matt helps dealerships improve service and parts operations through strategic DMS implementations, process optimization, and operational consulting. Before joining OWL in 2022, Matt served as a dealership Service Manager and later worked at CDK Global as an Implementation Specialist and Analyst, giving him a unique perspective on both dealership operations and technology. Known by his teammates as diplomatic, collaborative, and knowledgeable, Matt is passionate about helping clients navigate change while building lasting relationships. When he's not guiding dealerships through complex projects, you'll find him connecting with coworkers during team meetings or surprising people with stories from his stand-up comedy days. Read more to learn about Matt's journey, experience, and what makes him an invaluable member of the OWL team.

OWL Automotive Consulting announces the planned retirement of Co-Founder Tom Olney, effective June 30, 2026, marking a pivotal leadership transition for the firm. After helping build OWL into a trusted industry partner, Tom departs with the business in a strong position, grounded in the values and relationships that defined its success. Co-Founder Sally Lopez will assume full ownership, ensuring seamless continuity for clients and the same proven approach moving forward. With more than 40 years in automotive leadership, Tom leaves a legacy of integrity, mentorship, and operational excellence. OWL moves ahead with confidence, honoring his lasting impact while continuing to deliver trusted, results-driven guidance as the firm enters its next chapter under Sally's leadership. Read the full announcement to learn more.