One Partner. Every Side of Dealership Technology.

One Partner. Every Side of Dealership Technology.

From Managed IT and cybersecurity to DMS, M&A, and dealership operations, OWL brings automotive expertise together under one trusted partner.

Discover OWL

IT Built for the Way Dealerships Operate.

IT Built for the Way Dealerships Operate.

Help desk, networking, cybersecurity, infrastructure.

Explore Managed IT

Navigating a DMS Change, Acquisition or Major Project?

Navigating a DMS Change, Acquisition or Major Project?

DMS conversions, M&A, vendor coordination, process improvement.

Explore Dealership Consulting

Where Technology Meets Operational Excellence

Bridging the gap between IT and dealership performance, OWL delivers fully integrated solutions that align technology with your operational needs, ensuring seamless growth and security for your business.

Professional Services

Professional Services

We deliver actionable solutions and hands-on expertise to streamline operations, optimize systems, and drive dealership success.

Professional Services

We deliver actionable solutions and hands-on expertise to streamline operations, optimize systems, and drive dealership success.

DMS Services Mergers & Acquisitions Operations & Accounting
View All
IT & Cybersecurity

IT & Cybersecurity

OWL delivers full-service IT solutions, including managed services, project management, and cybersecurity, tailored to your dealership’s needs.

IT & Cybersecurity

OWL delivers full-service IT solutions, including managed services, project management, and cybersecurity, tailored to your dealership’s needs.

IT Project Management Managed IT Services Designed for Dealerships Cybersecurity & Compliance
View All

Dealerships Powered By OWL Solutions

Hudson Automotive Group

Hudson partnered with OWL to standardize 35 dealerships on a unified DMS, driving efficiency and fueling their growth to over 55 locations.

Habberstad BMW

Habberstad BMW worked with OWL to improve operations and accounting with Fractional CFO services, and becomes their total solutions provider, combining IT and DMS Professional Services.

Coggins Auto Group

OWL managed Coggins' acquisition and continues to drive their exceptional growth as a trusted IT and Professional Services partner.

Step One Automotive Group

Step One Automotive Group partnered with OWL to enhance security, streamline IT, and cut costs, paving the way for future growth.

Pharr Nissan of Chesteron

Pharr Nissan of Chesterton partnered with OWL to navigate the technology behind its dealership acquisition, from DMS and IT Project Management through Day One and ongoing Managed IT Services.

Owl Automotive Consulting was instrumental in the Hudson Automotive Groups transitioning all our dealerships to CDK with a standard chart of accounts, standard accounting setups, and standard job profiles. Their industry-wide knowledge of all areas of our industry proved to be a great asset in our standardization process. Many OWL Associates contributed to our set-ups and the project management, not only providing us with guidance but also keeping us on track with regards to meeting required deadlines.

I can honestly say they were the glue that held it together as we transitioned to CDK and continued to acquire dealerships.

Todd Adcock
Director of Accounting, Hudson Automotive

Insights to Drive Your Dealership Forward

View All
Sally Lopez Named 2026 AutoTech CEO of the Year in the AutoTech Breakthrough Awards

Sally Lopez Named 2026 AutoTech CEO of the Year in the AutoTech Breakthrough Awards

Sally Lopez, Founder and CEO of OWL Automotive Consulting, has been named 2026 AutoTech CEO of the Year in the 7th Annual AutoTech Breakthrough Awards. With more than 38 years of experience in retail automotive, Sally has dedicated her career to helping dealerships navigate technology, operations, and organizational change. Read more about this recognition, her leadership journey, and how her vision continues to help dealerships succeed nationwide.

The Technology Budgeting Tip Most Dealerships Overlook: Planning Your PC Refresh
Innovative IT SolutionsManaged Services

The Technology Budgeting Tip Most Dealerships Overlook: Planning Your PC Refresh

Is your dealership replacing computers only when they fail? Learn how a planned PC refresh strategy can reduce downtime, improve productivity, strengthen cybersecurity and make technology costs more predictable.

The Real Reasons Dealers Switch DMS Providers (Hint: It's Not Cost)
Professional ServicesDMS Services

The Real Reasons Dealers Switch DMS Providers (Hint: It's Not Cost)

Dealers rarely switch DMS providers because of price alone. From technology and security to customer service, end-user impact, AI readiness, and implementation, here's what dealerships should evaluate before making a DMS change.

Got Questions?

We’re here to help! Share a little about what you need, and we’ll get back to you.