OWL Insights

OWL Automotive Consulting announces the planned retirement of Co-Founder Tom Olney, effective June 30, 2026, marking a pivotal leadership transition for the firm. After helping build OWL into a trusted industry partner, Tom departs with the business in a strong position, grounded in the values and relationships that defined its success. Co-Founder Sally Lopez will assume full ownership, ensuring seamless continuity for clients and the same proven approach moving forward. With more than 40 years in automotive leadership, Tom leaves a legacy of integrity, mentorship, and operational excellence. OWL moves ahead with confidence, honoring his lasting impact while continuing to deliver trusted, results-driven guidance as the firm enters its next chapter under Sally's leadership. Read the full announcement to learn more.

NADA is fast approaching! Whether you're a first-timer or a seasoned attendee, there's always something new to discover. We sat down with our team and partners to hear their thoughts, tips, and expectations for this year's show. Here's what they had to say, plus a few fun superlatives to keep things interesting.

After 15+ years in dealerships, I joined OWL and finally saw what it looks like to really fix the things we always put off—reporting gaps, messy workflows, and outdated processes. At OWL, we help dealers tackle their long-standing wish lists without burning out their teams. Whether you're prepping for a sale, considering a DMS switch, or just ready to get your operations in order, our Operational Assessments are a great first step. Let's turn "someday" into done.

Ransomware is one of the most dangerous cyber threats today, targeting individuals and businesses alike. Understanding how it works and how to protect yourself is essential in today's digital world.

Sam in sales just left your client data up on the screen when a "customer" came walking by and stole the credit information with a picture taken on his phone. Marcy just clicked on a link asking for updated banking information for your parts vendor - but your parts vendor isn't located in another country, right? Hackers don't sleep, and that shouldn't keep you up at night. Dealerships house a lot of sensitive data and that makes them targets, day and night, for bad actors. Read more about why a SOC is a great layer of protection for your dealership.

In the digital age, car dealerships are treasure troves of sensitive customer information, making them prime targets for cyber threats. To stay ahead of these threats, proactive cybersecurity measures like vulnerability scanning are crucial. These scans identify security weaknesses, such as outdated software or misconfigured devices, providing invaluable insights into your network's security posture. Why are car dealerships at such high risk? They handle a high volume of Personally Identifiable Information (PII), have complex IT environments with multiple systems and locations, and must comply with regulatory requirements like the FTC Safeguards Rule. Ignoring vulnerabilities can lead to data breaches, financial losses, and reputational damage. Proactive cybersecurity is no longer a luxury; it's a necessity. Vulnerability scanning helps you stay ahead of cyber threats, demonstrating your commitment to protecting your customers.

Beware of Toll Scams! With the rise of Electronic Toll Collection (ETC) technology, scammers are getting creative. From fake toll invoices to phishing emails, they're finding new ways to trick you into giving up your personal info and hard-earned money. Want to know how to stay safe? Discover the latest scams and learn essential tips to protect yourself from these digital highway robbers. Don't get caught off guard—read on to stay one step ahead! Your security on the road starts with staying informed.

Dealer Management System (DMS) user setup and security is often viewed as a "set it and forget it" area. Dealerships typically rely on the initial setup of their user roles for the entire lifespan of their system. However, as technology evolves, so do the functions that users need access to within the DMS. When was the last time your dealership reviewed its User Security? If it's been a while, it might be time to consider a DMS User Security cleanup. Regularly updating and auditing user roles and permissions can help ensure that your system remains secure and efficient. In this post, you will find ways to ensure that your DMS User Security is up to date and vulnerabilities are minimized.

As we kick off 2025, OWL Automotive Consulting encourages automotive dealerships to prioritize cybersecurity in the new year. With increasing online activity and sensitive customer data flowing through dealership systems, it's vital to enhance security measures. Start by conducting a thorough security audit, applying any necessary patches, and addressing system vulnerabilities. Protect customer data through encryption and compliance with industry standards. Implement Multi-Factor Authentication (MFA) to secure access, and ensure employees use secure VPNs for remote work. Regularly monitor payment systems for fraud, train staff to recognize phishing, and enforce strict access controls. Back up critical data, secure your website from cyber threats, and establish an incident response plan. OWL offers expert support to help dealerships strengthen their cybersecurity, ensuring a safe and successful 2025. Let's make this year your dealership's safest yet!

In today's digital landscape, automotive dealerships are increasingly targeted by smishing scams—fraudulent SMS messages designed to steal sensitive information. This article highlights the importance of protecting your dealership from these cyber threats. Learn how to safeguard customer data, prevent operational disruptions, and maintain your reputation by educating your team, verifying communications, and implementing robust security measures. Find out how to stay vigilant and secure your dealership against evolving cyber threats.

Revolutionize your dealership with OWL Automotive Consulting's expert DMS implementation. With over 100 successful transitions, we streamline the process in four phases: planning, preparation, execution, and ongoing support. Our tailored approach ensures seamless transitions, from data migration to team training, while addressing every department's needs. Backed by industry veterans and a proven track record, OWL handles every detail, so you can focus on growth.

In the automotive industry, Microsoft Entra and OneDrive help dealerships streamline operations and protect data. Entra ensures secure access to systems, while OneDrive enables seamless collaboration. Together, they enhance security, productivity, and efficiency, supporting compliance and data protection.