The OWL Executive Team

Sally Lopez is Founder & CEO of OWL Automotive Consulting, where she provides the strategic vision and leadership behind one of the automotive industry's premier consulting and managed IT firms dedicated exclusively to automotive dealerships. Since co-founding OWL, Sally has helped transform the company into a nationally recognized organization delivering Managed IT Services, Professional Services, Cybersecurity, Accounting & Financial Consulting, Dealership Operations Consulting, and Mergers & Acquisitions support to dealership groups across the United States. Following the retirement of co-founder Tom Olney in 2026, Sally became the company's sole owner and continues to lead OWL into its next chapter of growth, innovation, and client success.

With more than 38 years of executive leadership experience in automotive retail, dealership technology, accounting, and information technology, Sally has dedicated her career to helping dealerships leverage technology to improve operations, strengthen financial performance, and drive long-term success. Prior to co-founding OWL, she served as Chief Information Officer and Senior Vice President of Information Technology for Penske Automotive Group, where she led enterprise technology initiatives for one of the world's largest automotive retailers. Earlier in her career, she held leadership positions in dealership accounting and operations, where she partnered with dealership groups nationwide on technology strategy, DMS implementations, and operational transformation.

Throughout her career, Sally has become a trusted advisor to dealership owners, executives, and OEM partners, helping organizations successfully navigate more than 200 dealership acquisitions, 300 DMS conversions, and countless technology modernization initiatives. Her expertise spans dealership IT infrastructure, cybersecurity, DMS strategy, accounting operations, vendor negotiations, operational assessments, mergers and acquisitions, and enterprise technology transformation. She has cultivated long-standing relationships with many of the industry's leading technology providers, including Auto/Mate, CDK Global, Cox Automotive, DealerBuilt, Dominion, PBS, Pinewood, Reynolds and Reynolds and Tekion, while remaining committed to OWL's vendor-agnostic philosophy. Under Sally's leadership, OWL has earned a reputation for delivering independent guidance, trusted partnerships, and practical solutions that help improve dealership operations through technology.

Tammie Johnson serves as Executive Vice President, Professional Services at OWL Automotive Consulting, where she leads the company’s Professional Services division, including DMS consulting, dealership operations, mergers and acquisitions, operational assessments, accounting consulting, and enterprise technology initiatives. In this role, she partners with dealership leadership teams to guide complex business and technology transformations, helping clients optimize operations, navigate DMS conversions, and implement strategic solutions that drive long-term success.

Tammie joined OWL Automotive Consulting in January 2021 and brings 34 years of automotive industry experience spanning dealership operations, technology, and consulting. Prior to joining OWL, she held leadership roles with Cox Automotive’s Xtime division, Dealertrack, and SoCal Penske, building extensive expertise in dealership operations, CRM, digital retail, performance management, and DMS strategy. Today, she leads a Professional Services team with more than 200 years of combined automotive experience that has successfully supported over 300 DMS conversions across every major DMS platform. A respected industry leader, Tammie frequently represents OWL at industry conferences and executive events, sharing insights on DMS strategy, operational excellence, dealership technology, and change management while helping dealers make informed decisions that support long-term growth.

Tammie’s leadership philosophy is grounded in clear expectations, accountability, support, and a commitment to results. She believes in giving her team the tools and direction they need to succeed, removing obstacles, and empowering individuals to take ownership, think strategically, and grow beyond their current responsibilities. Driven by progress and problem-solving, Tammie is continually looking for ways to strengthen processes, improve project delivery, and use technology more effectively. Her understanding of how closely a dealership’s people, processes, and technology are connected shapes her approach to every client engagement, with a focus on minimizing disruption, creating long-term value, and helping dealerships successfully navigate change. Integrity, consistency, transparency, partnership, and respect remain at the center of how she leads her team and builds lasting client relationships.

Jason Bowra serves as Executive Vice President, Managed Services at OWL Automotive Consulting, where he leads the company’s Managed IT Services division, including engineering, IT project management, service desk operations, and managed services delivery. He is responsible for driving operational excellence, strengthening service delivery, and expanding OWL’s managed services capabilities for automotive dealerships nationwide, with a particular focus on advancing automation, AI, and cybersecurity initiatives that help dealerships operate more efficiently, securely, and confidently.

Jason joined OWL in June 2026 with more than 30 years of executive leadership experience in managed services, IT, and business operations. He most recently served as COO of Iron Edge Group and previously held senior leadership roles at Scantron (Secur-Serv), Visual Edge IT, and CDW, where he grew a national managed services practice from $32 million to $68 million in five years, integrated multiple MSP acquisitions, and built 24/7 global service operations supporting thousands of customers and tens of thousands of endpoints. He has held CBCP, ITIL, CISM, and CISSP certifications and brings extensive experience building and scaling high-performing technology organizations.

Jason’s leadership philosophy centers on building strong teams that people are proud to be part of, giving them the ownership and support to succeed, and holding them accountable for delivering results. After more than 30 years in the industry, he remains passionate about helping organizations use technology not simply to operate more effectively, but to grow and protect their businesses with confidence. He believes the combination of strong people, smart processes, and the right technology can create meaningful, long-term results for both clients and their organizations.

Shannon Davis serves as Director of Operations at OWL Automotive Consulting, where she leads operational strategy, process improvement, sales support, branding, and marketing initiatives that support the company's continued growth. She works closely with executive leadership to enhance organizational efficiency and deliver exceptional client experiences across both Managed IT Services and Professional Services.

Shannon joined OWL Automotive Consulting in March 2024 as Delivery Manager, Operations, and was promoted to Director of Operations later that year. She brings more than 15 years of automotive retail experience, with a background spanning dealership operations, customer experience, sales, marketing, and both fixed and variable operations.

Her automotive expertise includes extensive experience with the Cox Automotive suite of products, Reynolds & Reynolds, CDK, and leading dealership CRM platforms. Shannon has participated in both NCM and NADA 20 Groups, completed the Toyota Leadership Academy, and served as a Nissan Owner Loyalty Manager for six years.

At OWL, Shannon leverages her dealership experience to serve as a bridge between dealership clients and OWL's consulting, managed services, and professional services teams. She helps clients identify business challenges, align with the appropriate solutions, and maximize the value of OWL's expertise in areas such as technology modernization, DMS conversions, cybersecurity, acquisitions, and operational improvement. Passionate about the automotive industry, she enjoys helping dealerships navigate change, embrace new technologies, and position themselves for long-term success.

Shannon believes in leading by example, empowering teams to grow, and fostering a culture of collaboration and accountability. Motivated by OWL's strong reputation and referral-based growth, she is committed to building on the company's legacy while helping dealerships across the country achieve their business goals.