Kayla Sheridan

Kayla Sheridan

Marketing Coordinator

Kayla Sheridan serves as Marketing Coordinator at OWL Automotive Consulting, where she leads the company’s marketing and communications efforts, helping strengthen OWL’s brand presence and share the expertise, people, and client success stories behind the organization.

Kayla brings more than 13 years of automotive retail marketing experience to OWL. Prior to joining the company, she served as Marketing Director for a four-store dealership group in Massachusetts, where she led marketing strategy across digital and traditional advertising, media buying, social media, public relations, events, brand development, and dealership communications.

Throughout her career, Kayla has developed a deep understanding of how to market within the fast-paced and constantly evolving retail automotive environment. Her firsthand dealership experience gives her a unique perspective on how dealers communicate with their customers, employees, communities, and industry partners.

Kayla has been recognized as a BusinessWest 40 Under Forty honoree and an Automotive News 40 Under 40 honoree for her contributions to the automotive industry.

At OWL, Kayla is focused on expanding the company’s marketing and communications strategy, increasing awareness of OWL’s expertise and services, highlighting the work of its team and clients, and helping tell the story of a company that spent its first eight years growing almost entirely through referrals and relationships.
 

More from this author:
Building a New Dealership? Here's the IT Checklist Every Dealer Should Follow Before Construction Begins

Building a New Dealership? Here's the IT Checklist Every Dealer Should Follow Before Construction Begins

Building a new dealership or renovating an existing facility involves much more than construction. Your DMS, network, Wi-Fi, phones, security systems, service technology, and other critical tools all depend on IT infrastructure that should be planned before the walls go up. This dealership IT construction checklist covers seven areas dealers should address early, including internet service, network infrastructure, data cabling, wireless coverage, equipment planning, cybersecurity, and move-in coordination. Learn how involving IT early can help prevent costly change orders, avoid opening-day technology issues, and create an infrastructure designed to support your dealership today and as it grows.

From Acquisition to Day One: Getting a Dealership Operational

From Acquisition to Day One: Getting a Dealership Operational

Buying a dealership is only the beginning. Getting the technology ready for Day One requires coordination across the DMS, users, security, computers, networks, payment systems, phones, vendors, and more. See how OWL Automotive Consulting helped Pharr Nissan of Chesterton bring the moving pieces together and transition from acquisition to ongoing operations.

Woman-Owned Automotive Consulting Firm Continues National Expansion Under New Leadership Structure

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OWL Automotive Consulting announces a new chapter in its leadership as co-founder Sally Lopez assumes full ownership of the firm and the role of Founder and CEO. With more than 38 years of automotive industry experience, Lopez will lead OWL's continued growth and expansion of services for dealerships nationwide.

Managed IT Services for Dealerships: Why More Groups Are Choosing a True Automotive MSP

Managed IT Services for Dealerships: Why More Groups Are Choosing a True Automotive MSP

Today's dealerships depend on technology across every department, from DMS and OEM applications to service lane tools, accounting systems, networks, and cybersecurity. But managing an increasingly complex technology environment can pull valuable time and resources away from running the dealership. In this blog post, we explore what Managed IT Services really mean for dealerships, the difference between fully managed and co-managed IT, and why more dealer groups are choosing an automotive-focused MSP. Learn how the right IT partner can help reduce downtime, strengthen cybersecurity, support dealership technology, and provide the strategic guidance needed to scale and plan for future growth.

The 7 Phases of a Successful Dealership DMS Implementation

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A successful dealership DMS implementation takes much more than installing new software. From planning and data conversion to system configuration, integrations, employee training, go-live, and post-launch support, every phase plays a critical role in keeping the project on track. In this blog post, we break down the seven phases of a successful DMS implementation, common mistakes dealerships should avoid, and why experienced project management can make such a difference. Whether you're transitioning to Auto/Mate, CDK Global, Cox Automotive, DealerBuilt, Dominion, PBS, Pinewood, Reynolds and Reynolds or Tekion, learn what your dealership should expect throughout the process and how the right preparation can help minimize disruption, reduce risk, and set your team up for long-term success.

What Happens During a Dealership IT Assessment? Inside OWL's On-Site Process

What Happens During a Dealership IT Assessment? Inside OWL's On-Site Process

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Cybersecurity Should Be Part of Every DMS Implementation—Not an Afterthought

Cybersecurity Should Be Part of Every DMS Implementation—Not an Afterthought

Planning a DMS implementation is about much more than migrating data and training employees, it's also one of the most important opportunities to strengthen your dealership's cybersecurity. During a DMS conversion, critical business systems, customer information, financial data, and user permissions are all being reviewed, making security a key part of a successful implementation. In this article, learn why cybersecurity should be built into every phase of your DMS project, from planning and user access to network security, backups, multi-factor authentication, and employee training. Discover common security risks dealerships overlook during DMS implementations, practical best practices to reduce risk, and how a dealership-focused technology partner can help ensure your conversion is secure, compliant, and positioned for long-term success. Whether you're moving to CDK, Tekion, Reynolds & Reynolds, or another platform, these cybersecurity strategies can help protect your dealership.

Ransomware Basics: How Dealerships Can Protect Their Business

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Ransomware is one of the most dangerous cyber threats today, targeting individuals and businesses alike. Understanding how it works and how to protect yourself is essential in today's digital world.

What Is a Security Operations Center (SOC) and Why Does Your Dealership Need One?

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Unpaid Toll Text Scams: How to Spot Them and Protect Yourself

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Beware of Toll Scams! With the rise of Electronic Toll Collection (ETC) technology, scammers are getting creative. From fake toll invoices to phishing emails, they're finding new ways to trick you into giving up your personal info and hard-earned money. Want to know how to stay safe? Discover the latest scams and learn essential tips to protect yourself from these digital highway robbers. Don't get caught off guard—read on to stay one step ahead! Your security on the road starts with staying informed.

Why User Security Matters at Every Dealership

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Dealer Management System (DMS) user setup and security is often viewed as a "set it and forget it" area. Dealerships typically rely on the initial setup of their user roles for the entire lifespan of their system. However, as technology evolves, so do the functions that users need access to within the DMS. When was the last time your dealership reviewed its User Security? If it's been a while, it might be time to consider a DMS User Security cleanup. Regularly updating and auditing user roles and permissions can help ensure that your system remains secure and efficient. In this post, you will find ways to ensure that your DMS User Security is up to date and vulnerabilities are minimized.

New Year, New Cybersecurity How to Kickstart 2025 with OWL Automotive Consulting

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As we kick off 2025, OWL Automotive Consulting encourages automotive dealerships to prioritize cybersecurity in the new year. With increasing online activity and sensitive customer data flowing through dealership systems, it's vital to enhance security measures. Start by conducting a thorough security audit, applying any necessary patches, and addressing system vulnerabilities. Protect customer data through encryption and compliance with industry standards. Implement Multi-Factor Authentication (MFA) to secure access, and ensure employees use secure VPNs for remote work. Regularly monitor payment systems for fraud, train staff to recognize phishing, and enforce strict access controls. Back up critical data, secure your website from cyber threats, and establish an incident response plan. OWL offers expert support to help dealerships strengthen their cybersecurity, ensuring a safe and successful 2025. Let's make this year your dealership's safest yet!

Let's Streamline Your Dealership Operations

Let's Streamline Your Dealership Operations

We work with dealerships of any size, manufacturer, and DMS to improve operations and drive results. Tell us about your dealership, and let’s get started today.

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